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Growth in Treasure Valley 2020

Growth in the Treasure Valley in 2020

decorative imageAbout the Survey

Report Authors

  • Jeffrey Lyons, Director of Survey Research, School of Public Service
  • Matthew May, Senior Research Associate, Idaho Policy Institute

The Sixth Annual Idaho Public Policy Survey

The Sixth Annual Idaho Public Policy Survey was conducted November 29-December 3, 2020, and surveyed 1,000 adults over the age of 18 who currently live in Idaho. The Treasure Valley was oversampled to survey 750 residents of Ada (66%), Canyon (27%), Gem (4%), Boise (4%), and Owyhee (1%) counties. The results here focus on this Treasure Valley sample. The sample is designed to be representative of the population of the region both geographically and demographically. This was a mixed-mode survey which contacted by phone (58%), online (32%), and via text message (10%). The goal of using multiple means to contact respondents is to increase our coverage of the population to people who may not respond to traditional phone surveys. The survey has a simple random sampling margin of error of +/- 3.6% for the Treasure Valley, and was conducted by GS Strategy Group.