Marketing Cloud Training and Resources

How to Signup for Trailhead Training (No Marketing Cloud Access required) and log in to Marketing Cloud.

• What is Trailhead? 
• How can I sign up for a Trailhead Account?
• Where can I start my Training?
• How can I login to Marketing Cloud?
• How can I manually upload a data extension?

Marketing Cloud’s Journey Builder is a campaign planning tool that enables you to design and automate campaigns that guide customers through their journey with a brand. Its foundation is the journey, which is the communication plan you design. This is the best tool to use for multi-step journeys and single send journeys, especially to audiences that are external to Boise State.

Create on-brand email marketing communications optimized for desktop and mobile using this intuitive and robust content creation tool. The Local Library within your business unit contains assets related directly to your team’s marketing communications efforts, while the Shared Library contains Boise-State-branded creative assets and email templates that are easy to customize for multiple common email marketing use cases.

• How can I access Content Builder?
• What is the difference between Local and Shared Libraries? 
• How can I create an Email? 
• What is an Email Template, and why is it different than an Email Message? 

Get to know our email standards, so your next email marketing push is on-brand and accessible to all audiences. Written specifically with Marketing Cloud in mind, these brand standards are a great resource as you build out your digital campaigns.

• Access the Brand Guidelines.