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Neuroscience of Customer Service

Improving Customer Service Through Science

Leverage Brain Science to Connect with Customers Minds & Hearts

YOU WILL LEARN:

  • How to add value to the customer experience
  • How to leverage our neural strategies of information processing to improve internal and external customer interactions 
  • How the brain’s need for social connections influences the customer

SO YOU WILL BE ABLE TO:

  • Increase your ability to hear the customer and be better heard by them
  • Use the BRAIN-based approach to improve the customer service experience
  • Successfully deal with difficult/angry customers

Enroll in the Neuroscience of Customer Service Course

Dates & Times

Tue., December 10, 2024, 9 a.m. – 4 p.m.

Fees

$299 per person

Location

Boise State University, Ron and Linda Yanke Family Research Park, 220 E. Parkcenter Blvd., Boise, ID 83706.

Benefits of Attending Neuroscience of Customer Service

Recent advances in neuroscience have given us a window into the minds of our customers in a way previously not available. By learning about how the brain processes information, we can better understand how to connect with customers in a manner that is richer, more effective and definitively more satisfying. In a world, where customers have more choices than ever before, providing superior customer service has never been as important as it is now. Taking this course will provide the attendee with a new understanding of customer service which refines their skill level and provides enlightening insights.

Who Should Attend

This course is appropriate for any person who works with customers directly or indirectly. It is also suitable for managers of customer support teams.

Presenter

Carol Barkes, CPM is a certified professional mediator, neuro peak performance specialist and best-selling author. She serves as the mediation services coordinator for the Idaho Fourth District Court, is a lecturer at Boise State teaching the first neuroscience courses taught at the university and runs a busy private practice both mediating and consulting. She has spoken at the United Nations and has been seen on Fox, NBC, ABC, CBS and has been featured in the Wall Street Journal and USA Today. 

Carol graduated summa cum laude from Jones International University with both a BBA in global leadership and influence and an MBA in negotiation and conflict management. She is currently pursuing her Ph.D. through Grand Canyon University. Each week, Carol mediates and helps negotiate numerous cases making her one of the most active mediators within Idaho. Her ability to convey information in a straightforward, approachable and easily understandable manner makes her presentations relevant and engaging.