Adapting, innovating and communicating effectively is paramount in the evolving digital workplace. Boise State University’s online Bachelor of Arts in Digital Innovation and Design equips you with the skills to navigate this dynamic landscape. Among the program’s many benefits, one standout area is the opportunity to develop robust digital marketing skills — a critical asset in today’s career environment.
Building digital marketing skills with digital innovation and design
The digital innovation and design program takes an innovative approach to education, combining technology with creativity and human-centered thinking. As you progress through the stackable certificates within the program, you’ll gain hands-on experience and expertise in areas that are essential for digital marketing success, including:
- Content creation and storytelling: Effective digital marketing starts with compelling content. The digital innovation and design program’s focus on creative content creation teaches you how to design and produce engaging materials tailored for various platforms. This skill is critical for connecting with audiences in meaningful ways.
- User experience (UX) design: Digital marketing doesn’t stop at creating ads or posts — it involves understanding how users interact with content and optimizing their experience. By learning UX principles, you can design customer journeys that improve satisfaction and drive conversions.
- Data analysis and optimization: Successful digital marketers rely on data to inform their strategies. The digital innovation and design program offers pathways to develop skills in analyzing digital trends, measuring campaign performance and using insights to optimize efforts for better results.
- Collaboration and project management: In the fast-paced world of digital marketing, managing multiple projects and working seamlessly with cross-functional teams is a must. The digital innovation and design program emphasizes collaboration and equips you with tools for leading projects from conception to execution.
How these skills propel your career
In virtually every industry, businesses rely on digital marketing to grow and remain competitive. By mastering digital marketing skills through the digital innovation and design program, you position yourself as a highly versatile professional ready to tackle challenges in roles like:
- Digital marketing specialist
- Social media manager
- Content strategist
- SEO analyst
- Digital project manager
These roles are in high demand and offer diverse opportunities to specialize, innovate and make a tangible impact.
Why choose digital innovation and design?
Boise State’s digital innovation and design program stands out because it’s designed for today’s learners and tomorrow’s professionals. With a flexible, customizable curriculum, you can focus on your interests while gaining industry-relevant certifications that you can apply immediately. The program values innovation, accessibility, community and customizability, ensuring you get an education that suits your life and career goals.
By earning your digital innovation and design degree, you’ll graduate with more than just knowledge — you’ll have real-world experience and a portfolio of work that sets you apart in the job market.
Learn more about the digital innovation and design program
Earning an online Bachelor of Arts in Digital Innovation and Design from Boise State University can open doors to new opportunities and a brighter future — and we’re here to support you every step of the way. Whether you’re exploring if an online degree is right for you or need help transferring credits, connecting with a student success coach is the perfect first step.
Ready to learn more? Attend one of our online information sessions or contact a student success coach today.