Online MBA in Marketing Leadership

Supporting your path to leadership mastery and advancement

Online MBA in Marketing Leadership

Make an impact and advance your career with a marketing emphasis in the Online MBA program at Boise State. This emphasis gives you a wider view of your marketing role and the top-level functions of your organization. You are equipped to guide teams strategically while maintaining an agile and innovative approach to ever-changing marketing techniques including digital marketing, product management and marketing analytics.

Want to learn more? Join us for an online information session or connect with a student success coach and claim your free application waiver.

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Next Application Deadline: February 17

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Admission to the Boise State Online MBA program is offered every seven weeks each fall, spring and summer semester. The application deadline for the spring second seven-week session has passed. Apply by April 21 to start classes in May.

Apply now to start classes this March!

Start Your Application

Boise State University’s Online MBA is delivered in a convenient, 100% online format featuring seven-week courses and six start dates a year. Our flexible schedule allows you to start when you’re ready and makes it easy for you to pause when you need it. Get started right away and earn your degree while you continue working.

Can’t start in March? Check out future start date options.

Start Your Application

Explore our Online MBA in Marketing Leadership

Our Online Master of Business Administration, Marketing Leadership Emphasis helps you work across teams in your organization to integrate marketing, strategy, data analysis and product development. Our program focuses on training you as a leader to best utilize your team, and so you are equipped to navigate the rapidly-changing world of marketing.

The innovative Online MBA in marketing leadership from Boise State features 100% digital content, replacing traditional textbook cost and hassle. Program tuition includes all required course materials.

In this Online MBA program, you will:

Learn best practices for brand stewardship, and how to manage the internal and external communications that drive an organization’s reputation with its stakeholders.
Master the tools of digital marketing and how to combine them for maximum effect.
Gain insight on how to simultaneously manage multiple products and services.

Online MBA Program Highlights

Seven-week classes
Six start dates per year
100% online
$31,390 tuition with scholarship*
$36,840 tuition without scholarship
49 credits
Graduate in as few as 12 months
Next Application Due Date: February 17
Next Class Start Date: March 10

Maximize Your Online MBA Investment with Scholarship Opportunities

Boise State University is committed to making its Online MBA accessible and affordable. With 91% of students receiving a scholarship, we provide financial support so you can focus on your education, not the cost.

All scholarships offer the same discount — 15% off tuition, saving students about $5,500. The 15% discount is applied incrementally to each course a student enrolls in; it cannot be applied all at once. Discounts and scholarships may not be combined.

Explore Online MBA Scholarships

Program Overview

Career Opportunities

Boise State’s Online Master of Business Administration in marketing leadership empowers you to effectively communicate and lead groups of marketing experts towards a common goal to transform your business.

Possible Careers:

Chief Marketing Officer
Marketing Manager
Director of Marketing
VP of Marketing
Director of Corporate Communications
Sales Manager
Advertising Manager
Brand Manager

More Information About Online MBA Careers

Admissions

To be considered for the Online Master of Business Administration, Marketing Leadership Emphasis, applicants must meet the following requirements:

Bachelor’s degree from an accredited institution.
Undergraduate GPA of 3.00 or higher. Applicants with a 2.75-3.00 GPA may be considered for provisional admission. Applicants with a GPA lower than 2.75 may be considered on a case-by-case basis.
Two years of significant, full-time management experience.
No GMAT or GRE required to apply.

Many factors are considered when making an admission decision, and you are encouraged to apply. The admissions committee will review your application holistically, considering all admission materials.

This content is provided as a quick reference for planning. All official admission standards are published on the graduate catalog site.

Unsure if you qualify? Connect with a student success coach to talk through your qualifications, GPA or any other admissions questions you may have!

I’m Ready to Apply Now
More Information About Online MBA Admissions

Tuition and Scholarships

The Boise State Online MBA in marketing leadership offers reasonably priced tuition, ongoing support, financial aid options and degree paths that help ensure you reach your goals quickly and efficiently.

The Boise State Online MBA makes it easy for you to access course materials by using 100% digital content that’s embedded in the curriculum and is automatically included in program tuition.

Without Scholarship

The following table is an example of the total program cost for a student completing the 49 credits required to graduate with a Master in Business Administration without a scholarship.

Description	Cost
Boise State Graduate Admissions Application Fee (non-refundable)	$65
Courses (49 total credits @ $750 per credit*)	$36,750
Graduation Application Fee	$25
Approximate Total Investment	$36,840
Other potential expenses may include a personal computer, webcam, headphones with mic, and internet access which are all required for this program.	Varies
Room/Board***	$5,688
Transportation***	$1,248

With $5,500 Scholarship

The following table is an example of the total program cost for a student completing the 49 credits required to graduate with a Master in Business Administration with a $5,500 scholarship.

Description	Cost
Boise State Graduate Admissions Application Fee (non-refundable)	$65
Courses (49 total credits @ $639 per credit*)	$31,311
Graduation Application Fee	$25
Approximate Total Investment	$31,401
Other potential expenses may include a personal computer, webcam, headphones with mic, and internet access which are all required for this program.	Varies
Room/Board***	$5,688
Transportation***	$1,248

*The per-credit fees listed in the tables are for the 2024-25 academic year. Future academic year per-credit fees may vary slightly and are finalized each May.

***Costs for room, board and transportation are used to calculate financial aid and are included to disclose the full cost of attendance. These costs are not required for students pursuing a fully online degree.

Notice: Boise State and other Idaho higher education employees: fee waivers do not apply to this program.

Scholarships

With five scholarships available, learn more about which one you may qualify for.

More Information About Online MBA Costs

Courses

The Online Master of Business Administration (MBA), Marketing Leadership Emphasis is a 49-credit program that includes the following:

Required Courses – 37 credits
Marketing Leadership Emphasis Courses – 12 credits

The program can be completed in as little as 12 months when attending full-time. The majority of students complete in two years on a part-time schedule, taking one course every seven weeks.

Marketing Leadership Emphasis Requirements

Review the following table for details on marketing leadership emphasis courses.

Course	Credits
BUSMBA 541 Marketing Leadership	4
BUSMBA 542 Digital Marketing Management	4
BUSMBA 543 Strategic Product Management	4
Total	12

Online MBA Degree Requirements

Review the following table for details on required Online MBA courses.

Course	Credits
BUSMBA 500 Introduction and Business Foundations	1
BUSMBA 501 Design Thinking and Strategic Management	4
BUSMBA 505 Marketing Strategy	4
BUSMBA 510 People and Organizations	4
BUSMBA 515 Corporate Finance	4
BUSMBA 520 Global Economics: Policy and Trade	4
BUSMBA 525 Managerial Accounting	4
BUSMBA 545 Business Law and Ethics	4
BUSMBA 550 Operations and Supply Chain Management	4
BUSMBA 555 Integrated Capstone	4
Total	37

Course Descriptions

Official course descriptions and degree plans are published on the graduate catalog website.

To find a course, click the “Courses” tab and select the drop-down list that aligns with your desired course prefix (e.g. BUSMBA 500). You may also use the search bar to search for the course prefix.

More Information About the Online MBA Degree Plan

We’re here to help!

From deciding if an online degree is right for you to determining what credits transfer from previous schools, talking to a student success coach is the best place to start.
Contact the Online MBA Student Success Team

Your Advisors’ Promise

Boise State Online MBA – Advisors' Promise

Video Transcript

Quality

Nationally Ranked

Boise State’s Online MBA ranks among the top in the nation from the 2024 U.S. News and World Report. Rankings are determined by excellence in performance in areas like faculty credentials and training, services and technologies, engagement and student excellence.

U.S. News and World Report Rankings

No. 31 Best Online MBA Programs for Veterans
No. 55 Best Online MBA Programs (top 16%)

AACSB Accredited

Boise State’s College of Business and Economics is accredited by the Association to Advance Collegiate Schools of Business (AACSB), putting them in the top tier of business schools worldwide. Only 6% of business institutions in 56 territories and countries have earned AACSB accreditation.

AACSB accreditation assures you that our program meets rigorous criteria and standards for excellence in education across three main themes: engagement, innovation and impact.

Student Satisfaction

Boise State Online MBA students and graduates report satisfaction and success with the program:

100%

Student satisfaction with courses taught by Boise State faculty

89%

Student retention rate after one year

22

Average class size (2024)

8.5

Average years of management experience (new students)

91%

Graduates who reported the Online MBA increased their leadership ability

95%

Graduates who felt the Online MBA will help advance their career

Authorization

Boise State maintains authorization to offer online programs in Idaho and beyond. Detailed information about state authorization is available on the eCampus Center website.