With a heavy emphasis on consistent messaging for consumers in the modern business landscape, it can be difficult to find an industry not invested in integrated strategic communications.
Boise State University’s online Bachelor of Arts in Integrated Strategic Communications can equip you to help meet the growing, evolving demands for educated and trained communication and media professionals.
The program blends concepts and practice with a transformative curriculum, enabling you to build a robust portfolio specific to your area of interest. Possible career outcomes for graduates of the program include:
- Communications specialist
- Media and social media relations
- Branding and promotions
- Issues advocacy
- Health communication
- Crisis communication
No matter the stage of your career, you will learn to understand and shape perceptions of issues and organizations to make a positive impact. By earning a strategic communications degree, you will develop both creative and strategic skills valued by organizations in a responsive learning environment.
The curriculum, which meets PRSA (Public Relations Society of America) guidelines and professional ethics standards, focuses on current and applicable core concepts and practices customized to fit your goals. Each course integrates both concepts and practice, ultimately providing you with substantial experiential learning.
The program is taught by experienced faculty members who have held leadership positions in public relations organizations and have practiced in the field of communications. In addition to the faculty, you will have support from the program staff and your online classmates in an authentic and success-centered online environment.
Additional opportunities
The online Bachelor of Arts in Integrated Strategic Communications program offers two optional certificates to further tailor your degree to your needs and goals. The certificates, which can also be completed independently, are:
Online Certificate in Media Content Management: With a focus on digital content management for websites and social media and basic media production skills, this certificate offers the opportunity to take courses that demonstrate to hiring managers that you are experienced and versed in the management of various forms of digital media. You can also benefit from this certificate if you’re switching careers or looking to expand your skill set.
Online Certificate in Communication Management: With a focus on managing professional processes and relationships, this certificate prepares you to bring a valuable skill set to the workplace. Upon completion, you will be prepared for both internal and external communication, such as employee communication, collaboration, business communication and community relations. It is also beneficial if you want to broaden your horizons or make a career change.
The flexibility of the online format allows you to balance multiple responsibilities in your personal and professional lives while you earn a strategic communications degree, so you can gain real-world experience while you learn.
You will enroll in the program with ideas of your interests and goals and leave ready for a position in nearly any industry, competent in both concepts and practices and prepared with both experience and training.
Want to learn more about Boise State’s online Bachelor of Arts in Integrated Strategic Communications?
Connect with a student success coach.