In 2024, Sam Ehrlich, assistant professor in management, was cited in the sports business publication On3 in an article titled, “As (Another) Congressional Hearing Awaits, is NCAA’s Title IX Argument ‘in Bad Faith?’” The article references Ehrlich’s research, noting that it “casts the NCAA’s legal strategy in a new light.”
Ehrlich published his cited paper titled, “The Inherent Bad Faith of the NCAA’s Use of Title IX to Shield Its Illegal Business Practices” in 2023 in the Georgetown Journal of Gender and the Law. In the paper, Ehrlich argues that the NCAA should not be trusted to use Title IX fairly while seeking legal protections from antitrust and employment laws. Although the NCAA claims to support gender equality, its history of fighting against Title IX and using loopholes show otherwise. His findings conclude that the NCAA’s attempt to use Title IX as a defense is hypocritical, given its ongoing resistance to truly support gender equality in college sports.