University marketers, communicators and creatives will come together at the 2024 Boise State Summer Brand Camp on Aug. 28-29 to engage in special sessions and celebrate enterprise-level highlights from the previous fiscal year.
The annual event, hosted by the Office of Communications and Marketing, features an orientation-style brand session for new marketers and communicators, as well as an all-day camp that includes a keynote presentation by Jaime Hunt, president of Solve Higher Ed Marketing and the former chief marketing officer for several universities.
Both events will take place on the second floor of the Albertsons Library in the College of Innovation and Design’s event space. Attendance is limited to marketing and communications staff at Boise State.
Brand Orientation Camp
New marketing and communications staff at Boise State are invited to Brand Orientation Camp from 8:30 a.m. to noon on Wednesday, Aug. 28. All things Boise State brand – marketing, strategic communications, creative services and media relations – will be discussed. Meet with the Office of Communications and Marketing team along with other marketing and communication professionals who are new to the university within the last year.
Summer Brand Camp
The main Brand Camp is 8:30 a.m. to 4 p.m. Thursday, Aug. 29. It will begin with coffee and connection with colleagues followed by “Silo-Busting Synergy: Empowering Teamwork to Empower the Brand,” a presentation from Jaime Hunt, a nationally recognized marketer in higher education.
The camp will celebrate enterprise-level highlights from FY24 and explore top priorities for FY25. Katelyn Taylor, director of marketing and communications for Extended Studies, will share a program marketing use case along with enrollment results. The agenda also includes a panel of Boise State’s biggest customers – students – to share what they think about the university’s marketing and what grabs their attention.
To request an invitation to Brand Camp, please contact Melinda Keckler at melindakeckler@boisestate.edu.
Meet the Keynote Speaker
Jaime Hunt is the president of Solve Higher Ed Marketing. Previously, she was the chief marketing officer at Old Dominion University, Miami University and Winston-Salem State University.
After a 20-year career in higher education, Hunt launched Solve Higher Ed Marketing in 2024. She brings a passion for building brands, telling stories and leading with empathy. Throughout her career, she has been a highly visible leader with volunteer service for a number of professional organizations, including the American Marketing Association, the Public Relations Society of America, the Council for the Advancement and Support of Education, HigherEdWeb, the College Communicators of the Carolinas, and the Women’s Fund of Winston-Salem. She has presented at regional, national and international conferences on a wide range of marketing communications topics.
Hunt’s work has earned more than 40 industry awards. She also sits on the Forbes Communications Council and hosts the top-rated higher education marketing podcast, “Confessions of a Higher Ed CMO,” where she engages in candid and insightful conversations with leading minds in the field, exploring not just the nuts and bolts of marketing, but also the diverse and often unexpected challenges and stories that define higher education marketing.