Tracy Day, the assistant director of the Intensive English Program, participated on behalf of Boise State University and Study Idaho in Governor Brad Little’s November trade mission to Mexico City. Governor Little led the event with the objective of connecting Idaho businesses and education providers with the opportunity to meet with Mexican business leaders and government officials to open new investment opportunities. Representatives from 20 Idaho companies participated in the event.
Mexico is Idaho’s second-largest market for food and agriculture and the sixth-largest export market. Mexico is also one of the most important economic centers in Latin America. As the eighth largest service-industry export provider in the U.S., education is an important and relevant sector of the Idaho economy and a lead resource for driving international partnerships and trade for the state. The Idaho International Trade Office representatives scheduled meetings for Boise State with officials from nine Mexican universities and six Mexican educational recruiting agents. Day introduced Idaho and Boise State to 260 Mexican students in an EducationUSA presentation held at the Benjamin Franklin Library. She also met with Martha Sanchez, international trade representative from the U.S. Commercial Service to learn more about the education landscape of Mexico and opportunities for Boise State to engage more with this demographic of international students and partners.