Boise State staff who work in the areas of communications and/or marketing are invited to join the Office of Communications and Marketing and marcom colleagues from across campus for the 2022 Boise State Marcom Summer Camp on Thursday and Friday, Aug. 25-26.
Celebrate our communications and marketing community highlights from FY22 and select from a wide variety of workshops designed to enhance your repertoire. Day one will focus on storytelling. Day two will focus on our digital footprint.
Agenda: August 25, 2022
8:30 – 9 a.m.
Coffee Talk
Location: AFC Ballroom
9 – 10:45 a.m.
Celebrating the Sizzle of FY22 and Launching the FY23 OCM GOSIM
Presenter: Lauren Griswold
Location: AFC Ballroom
10:45 – 11 a.m.
Break
11 a.m. – Noon
Brand Storytelling
Presenters: OCM Leadership
Location: AFC Ballroom
The OCM Leadership Team will walk through brand-level story examples and how we repeat and scale the story across our channels for the most impact.
Noon – 1 p.m.
Lunch Provided (sandwiches)
1-2 p.m.
Breakout Session 1
Session A: Promoting Your Event with the University Event Calendar
Presenters: Heather Calkins and Mikayla Mitzel
Location: AFC Ballroom
The University Special Events and Protocols team will demo how to add your event to the University Event Calendar and share best practices for how to promote your event.
Session B: Making the Most Impact on the Modern Newsroom
Presenter: Mike Sharp
Location: AFC 406
What does the modern newsroom look like? How is it different for newspaper, television or radio? What strategies make your pitch strong? How can you grab the attention of the people who matter most and who are those people? We will discuss strategies to get some attention from reporters who will be best to do your story and discuss why so many press releases go in the trash bin.
Session C: The Path of a Marketing Campaign: From Concept to Creation
Presenter: Melinda Keckler
Location: AFC 317
We’ll walk you through the process of developing and executing a strategic marketing campaign, using relevant real-world examples to showcase each step along the way. This will be a great opportunity to evaluate your department’s marketing strategy.
2-3:10 p.m.
Breakout Session 2
Session A: Social Media Trends and Tips
Presenter: Leigh Ann Dufurrena
Location: AFC Ballroom
Hear from the OCM Social Media team on the hottest trends and best practices for social media.
Session B: Design Basics for Non-designers
Presenter: Crystal McBrayer
Location: AFC 406
Learn the fundamentals of good design, and how to select and appropriately use type, color, photos, charts, graphic elements and more.
Session C: Building Content Strategy
Presenter: Sherry Squires
Location: AFC 317
Everyone has a story. How do you know which ones to tell? How, where, when and whom should you tell them to get the most impact? We will discuss how to incorporate more strategy into our content development plans and processes.