Adjunct Faculty
Biography
Lynda is currently in Corporate Communications at Micron Technology. She manages campaigns which highlight Micron’s key differentiators and how they are delivering on their vision to transform how the world uses information to enrich life for all. Drive day-to-day program aspects and deliverables, partnering with corporate marketing, DEI, Sustainability and Micron Foundation Gives and Social Impact business leads and other stakeholders across the organization, as well as Micron’s PR agency partners.
Before Micron Lynda was the Director of Integrated Communications at Albertsons Companies leading communications for their digital transformation. She worked on joint announcements with over 20 technology firms, including Microsoft, IBM, Adobe, Okta, and Takeoff Technologies. In addition, I have an established external network of top-tier business media and technology contacts and a track record of earning coverage in outlets like the Wall Street Journal, CNBC, and Reuters.
Before joining Albertsons Cos., she was the president of Lynda Friesz Public Relations, Inc. (LFPR.) She is a dynamic communications leader with proven success executing about 200 communication programs with measurable goals to drive product awareness, improve corporate image, increase market share, and earn media at local, regional, and national levels; skilled at developing and managing communication teams.
As the president of LFPR, she managed communication projects by identifying overarching goals, defining strategies and personnel for achieving them, establishing timelines, tracking progress, and evaluating effectiveness. In addition, she oversaw financial management, business development, contract negotiation, and business administration.
Career milestones include:
- Implementing a communication plan for the 18-city Winston Tour Rodeo Series based on a concept similar to NASCAR; gained media coverage for the first time in Sports Illustrated and on ESPN.
- Developing a test rodeo sponsorship program for Bull’s Eye Barbecue Sauce that resulted in market share soaring after the first test event; the program expanded to 14 events the next year and was rolled out nationwide by the third year; the brand became the nation’s top-selling premium barbecue sauce.
- Devising a NEPA-compliant public involvement process that served as the benchmark for state and federal transportation projects.