Department of Media PLOS

Integrated Media and Strategic Communications BA

1. Develop and produce messages in a variety of media (formats).
2. Analyze and critique media messages and their contexts.
3. Evaluate the ethical and legal parameters of media and strategic communications.
4. Apply theoretical frameworks to analyze, understand, and improve media messaging and media in society.
5. Demonstrate preparation for a career in integrated media and/or strategic communications.

Integrated Strategic Communication Online BA

1. Manage productive professional relationships with internal and external publics.
2. Create and produce communications content across multiple platforms that meets professional standards.
3. Evaluate the ethical and legal parameters of media and professional communications.
4. Develop practical skills associated with communications and outreach.