The Boise State Esports Arena is getting a significant new upgrade thanks to a new partnership between Boise State Esports and Dairy West. Through their sports nutrition offerings and consumer-facing brand, Unbottled, Dairy West is supporting a new fueling station for players in the Boise State Esports Arena. The “Dairy Fuels Greatness” Fueling Station will feature a variety of nutritious snacks for varsity players. These snacks will include many dairy products such as milk, yogurt, cheese, and whey protein shakes.
The “Dairy Fuels Greatness” Fueling Station
Keeping varsity players fueled up with nutritious “brain food” is a key part of Boise State Esports’ recipe for success. The Boise State Esports Arena has long had a dedicated area for players to get snacks. Now, thanks to local dairy farm families, that area will be upgraded with new equipment such as a new refrigerated merchandiser, a wall mural, commercial blenders, and various other upgrades. These additions will bring energy and inspiration to the space, as well as provide players more convenient fueling options.
“Fueling stations provide student-athletes with convenient access to nutritious snacks and hydration, which are essential for optimizing performance and mood,” said Dr. Chris Haskell, Boise State Esports Head Coach. “Hangry players are not effective players.”
Dairy West and Local Business
Dairy West represents local dairy farmers across Idaho and Utah. Unbottled, Dairy West’s consumer-facing brand, encourages everyone, including athletes, to fuel with dairy to achieve greatness. Idaho is one of the nation’s top producers of milk, with dairy being a significant portion of Idaho’s economy. This new partnership not only benefits varsity esports players, but also local farms and agricultural businesses.
“Local dairy farm families are proud new fueling partners of Boise State’s Esports Team!” said Jaclyn St. John, Director of Health Promotions at Dairy West. “Dairy foods provide high quality protein to rebuild, electrolytes to replenish, and hydration to recover active bodies! With top performance in mind, proper fueling is essential. By offering new sports nutrition opportunities for these athletes, our goal is greatness!”
Interested in fueling tips for your own greatness? Check out Unbottled’s Greatness Guide!
Written by Jacob Palmer