![Luke George](https://www.boisestate.edu/cobe/wp-content/uploads/sites/219/2022/05/George_Luke-IEC-Lower-Gear-Cycle-1300.jpg)
Luke George is from Kuna, Idaho, and is in his junior year working toward a degree in finance at Boise State. Early in the year, George’s friend Ethyn Williams, a student at the College of Western Idaho, asked him for help to prepare for the Idaho Entrepreneur Challenge.
“I was happy to help,” said George. “Having a few business classes under my belt and technical skills, I was able to help Ethyn by conducting market analysis, putting business strategy into words and making future business plans. Plus, I helped Ethyn perfect his pitch.”
Williams’ business is Lower Gear Cycles, which is an affordable and convenient mobile alternative to traditional walk-in bicycle repair shops. They provide a full line of cycle repair services, visiting customers wherever and whenever they need them. Also joining the team was Idaho State student, Emily House.
![Luke George with big $5,000 check](https://www.boisestate.edu/cobe/wp-content/uploads/sites/219/2022/05/Luke-George-Lower-Gear-Cycles_D_2204_020_348-1300px.jpg)
The team tied for 1st place in the Service Track, taking home $5,000.
George enjoyed the competition environment and plans to continue a partnership with Williams.
“Working with the mentors and networking with fellow competitors was my favorite part of the competition,” said George. The IEC gave Ethyn and I the opportunity to take Lower Gear Cycles to the next level.”