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COBE Behavioral Lab

A leading institution in behavioral science research that focuses on the dynamics of human behavior within business and economics.

Our lab is a hub for innovation, learning, and collaboration.

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For Students and Participants

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For Faculty Offering Credit for Participation

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For Faculty Researchers

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Key Personnel

  • Anne Hamby headshot

    Anne Hamby, Ph.D.

    Co-Director of the Behavioral Lab

    Dr. Hamby joined the Department of Marketing at Boise State University in the fall of 2019. Her research focus is consumer psychology. Her academic research focuses on topics related to consumer well-being and examines the psychological, social, and cultural factors that influence risky consumption practices and prosocial behavior.

    Dr. Hamby joined the Department of Marketing at Boise State University in the fall of 2019. Her research focus is consumer psychology. Her academic research focuses on topics related to consumer well-being and examines the psychological, social, and cultural factors that influence risky consumption practices and prosocial behavior.

  • Niusha Jones headshot

    Niusha Jones

    Co-Director of the Behavioral Lab

    Niusha Jones is an assistant professor of marketing at Boise State University College of Business and Economics. Her academic research focuses on consumer motivations and the psychology of brand and product design, with a particular interest in the effects of design elements on shaping consumers’ feelings, thoughts, and behaviors.

    Niusha Jones is an assistant professor of marketing at Boise State University College of Business and Economics. Her academic research focuses on consumer motivations and the psychology of brand and product design, with a particular interest in the effects of design elements on shaping consumers’ feelings, thoughts, and behaviors.

  • Andrew Kraus headshot

    Andrew Kraus

    Administrative Assistant

    Andrew Kraus is a graduate assistant for the Department of Marketing at Boise State University. He has a strong passion for startup programs and is always on the lookout for innovative solutions to business problems.

    Andrew Kraus is a graduate assistant for the Department of Marketing at Boise State University. He has a strong passion for startup programs and is always on the lookout for innovative solutions to business problems.