The Executive MBA program is highlighting one of our 2018 graduates, Jade Chase. We will dive into one of his recent projects with Dr. Nancy Napier with an exclusive interview with Jade.
What is the We to Me documentary about?
We to Me is a documentary about cultural change in Vietnam. The film features stories from a group of Vietnamese, called the Bridge Generation, born during the American-Vietnam war who survived famine and hunger in the 1970’s and 1980’s. The Bridge Generation’s culture of community (We), due largely in part to their shared suffering, is now being challenged by a generation of young Vietnamese who have embraced many westernized norms, including individualism and self-expression (Me). The documentary seeks to show how hunger united one generation while the internet and western ideals is freeing another.
When and where is the documentary going to be shown?
We to Me is still in production but on schedule to be completed by Spring 2020. You can follow the progress of the film by visiting We To Me Project and subscribing to the email list. Also, follow it on social media @WeToMeProject. Release parties and screenings are expected to be held in Boise and Hanoi, with other possible locations being considered.
What drew you to take on this project?
I was interested to learn about the experiences of the Bridge Generation. They grew up in mud huts and had very little food to eat. Now, 30 years later, they find themselves in the modern era with cell phones, internet, fine dining, and comfortable homes. I thought it would be interesting to learn how these changes affected their lives and what they would teach their children about their coming of age story.
From a professional perspective, I knew the project would be challenging and I’ve always tried to be the person who looks for the toughest job and accepts it. From start to finish, we will complete this project in about 9 months. That’s a CRAZY schedule for a documentary but my team was willing to accept it and eager to work on an international project.
What was one of the most rewarding parts about filming the documentary? What was one of the most difficult parts?
The most rewarding part of the project was learning about the characters and filming their everyday life. They were welcoming and willing to share their stories. The most difficult part was the language barrier. My team took taxis wherever we went and we didn’t always end up where we were trying to go. When you only have 11 days to film, every minute of the day is crucial.
Since you haven’t been back to Hanoi, Vietnam since the EMBA International Residency, what were you looking forward to?
The Vietnamese people are amazing! They are welcoming, warm-hearted, friendly and compassionate. They are always eager to help. My previous trip to Hanoi was very short, and I was excited to learn more about regular, everyday Vietnamese people and their lives. Lastly, I was excited to eat some Pho!
What are some ideas that you’ve learned in EMBA that you applied as the owner and GM of 1890 Productions?
EMBA was the most transformational educational experience I’ve ever had. On day one of the program, I was wondering if I fit in. On graduation day, I had the confidence and tools to bet on myself and take some calculated risks with my career. I wasn’t sure if the entrepreneurial path was for me, but my cohort showed me it was ok to take a leap.
Why did you choose to pursue an Executive MBA?
I transitioned out of the US Air Force only a few months prior to starting EMBA. I was born and raised in Boise but I had been gone for a long time. I knew the program would help expand my business network in Boise, strengthen my business acumen, and make me a better leader. I was eager to learn from the EMBA faculty and my cohort.
Looking back at where you were in EMBA, where did you think it was going to lead you?
Initially, I thought EMBA would merely strengthen my leadership abilities and help me climb the corporate ladder. I had no idea it would transform me into an entrepreneur, but now I am leading two companies and I wake up every morning excited to get to work. I work more hours than ever before but I find it fun now. Maybe EMBA brainwashed me!?
What was the biggest impact the EMBA program brought you?
As I mentioned before, the confidence to step out on my own and start my own ventures was life changing. Another major impact has been the friendships (both personal and professional) that I have made. I’m fortunate to have found multiple people I can bounce ideas off of and learn from.
Tell us a recent Aha! moment you had?
I grew up in a blue-collar family and the saying “plan your work, work your plan” was hammered into my brain from a young age. I find new meaning in that saying regularly these days. Not only does that mentality help you complete your work with improved efficiency, but the end product is always better when one lives by that motto.
To find out more and follow We to Me check out their website, https://www.wetomeproject.com/