COID 331
GROWTH HACKING
Learn to scale organizations quickly by using websites, social media, email, search, and more.
- Format: Online
- Delivery: Self-paced
- Duration: 7 weeks
- Credits: 3
Lessons In This Class
| Lessons | Projects | |
|---|---|---|
| 1 | Lesson 1: Business Growth 101 Uncover the foundational principles of growth hacking and learn how to scale businesses quickly and effectively. | Project 1: Create a Business Bring your dream business to life by crafting a name, logo, and business plan, then apply growth-hacking strategies to pitch your vision with impact. |
| 2 | Lesson 2: Websites That Really Work Explore strategies to optimize your website for engagement, conversion, and long-term success. | Project 2: Websites and Analytics Start the build for a website for your business, earn your GA certification, connect GA4 to track performance, and showcase how your site supports the customer journey. |
| 3 | Lesson 3: The Data Behind Growth Dive into the metrics and analytics that drive growth and discover how to make data-backed decisions for maximum impact. | Project 3: Demand Generation Design compelling ad variations for your business, analyze sample demand generation data, and present your insights to refine and optimize your strategy. |
| 4 | Lesson 4: Social Media Today Gain expertise in modern social media strategies that captivate audiences and fuel business growth in a competitive landscape. | Project 4: Social Media & Influencers Earn certifications in social marketing, create on-brand social media posts, and identify the perfect influencer to amplify your company’s reach. |
| 5 | Lesson 5: Rule the Inbox Learn how to create impactful email campaigns that resonate with your audience and drive consistent results. | Project 5: Email & SMS Earn email and SMS marketing certifications, craft a strategic email and text message for your business, and showcase how these tools drive customer engagement. |
| 6 | Lesson 6: Inside the Search Machine Demystify SEO and paid search to ensure your brand stands out and captures the right audience’s attention. | Project 6: Google Search & Ads Earn your Google Ads Search certification, create a mockup search ad for your business, and brainstorm a list of SEO-optimized blog ideas to attract your ideal audience. |
| 7 | Lesson 7: Showcasing Your Skills Learn how to create a standout portfolio and develop thought leadership content that highlights your skills, showcases your projects, and positions you as an expert in your field. | Project 7: Portfolio and Thought-Leadership Content Build a professional portfolio and create impactful thought leadership content to showcase your skills, reflect on your projects, and position yourself for future opportunities, while gaining valuable feedback and practicing pitching your work. |
“Growth Marketing is my day job, and I learned SO MUCH from this course!”
– KRISTEN M.
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