Gotham and Garamond
Boise State’s official font is Gotham. This sans serif typeface should be used for all marketing, promotional materials and signage.
Garamond is the official serif typeface. Garamond can be used for body text and in small amounts on marketing and editorial pieces.
Gotham
Garamond
Purchasing Fonts
Gotham I Package
The Gotham I package can be purchased at an educational discount of $35. Please contact brand@boisestate.edu to submit your request.
Converting Materials to Gotham
If you do not have the Gotham package, Printing and Graphic Services can convert your marketing materials to Gotham for a fee. If you hire an outside designer, they will have to purchase Gotham font directly from Hoefler & Co., if they do not already have it.
Online Applications
At this time, many online applications do not allow for custom fonts to be used. In only those circumstances, Arial should be used as an alternative sans serif font to Gotham and Georgia as an alternative serif font to Garamond. These applications include but are not limited to Google Workspace and Salesforce Marketing Cloud.