Typography

Typography is a critical element in establishing our visual identity and only Boise State’s official fonts should be used to further ensure brand consistency and unification.

Gotham and Garamond

Boise State’s official font is Gotham. This sans serif typeface should be used for all marketing, promotional materials and signage.

Garamond is the official serif typeface. Garamond can be used for large body text and in small amounts on marketing and editorial pieces.

Purchasing Fonts

Gotham I Package

The Gotham I package can be purchased at an educational discount of $35. Please contact brand@boisestate.edu to submit your request.

Converting Materials to Gotham

If you do not have the Gotham package, Printing and Graphic Services can convert your marketing materials to Gotham for a fee. If you hire an outside designer, they will have to purchase Gotham font directly from Hoefler & Co., if they do not already have it.

Online Applications

At this time, many online applications do not allow for custom fonts to be used. In only those circumstances, Arial should be used as an alternative sans serif font to Gotham and Georgia as an alternative serif font to Garamond. These applications include but are not limited to Google Workspace and Salesforce Marketing Cloud.

Typography

Gotham

Garamond

Purchasing Fonts

Online Applications

Brand Standards