In partnership with Simpson Scarborough, an industry-leading higher-ed branding and marketing agency, we conducted qualitative and quantitative research to audit the university brand and guide our brand strategy moving into the future. Prospective students, the general public, current students, faculty, staff, and alumni were all included in the research findings.
Key Takeaways
What do audiences believe best characterizes Blue Turf Thinking?
- 74% of high schoolers indicate “taking risks and not being afraid to fail.”
- 58% of current students and 54% of faculty/staff indicate “bold and innovative by necessity.”
- 45% of the general public indicate “being a trailblazer.”
What Does Blue Turf Thinking Mean?
- “Thinking outside the box, finding new and innovative ways to approach everyday problems.” -Current Student
- “Learning and growing and pushing ourselves to be better individually but also as a community and university.” -Alumnus
- “To be innovative and find solutions to problems in order progress my life and the lives around me.” -Faculty and staff
Confirming our Strategic Drivers
Unrelenting Spirit – We have the guts and audacity to buck the status quo, take risks and demand a better way.
- 95% of high schoolers believe environments that allow them to pursue their passions in new and exciting ways is an important characteristic of a university.
- 85% of current students believe Boise State provides an environment that allows them to pursue their passions in new and exciting ways.
Community University – We create spaces and opportunities that facilitate discourse, support our communities and lead to meaningful impact.
• 39% of current students say feelings of being welcomed, supported and respected are their most valued experiences at Boise State.
• 95% of high schoolers agree/strongly agree that feelings of being welcomed, supported and respected are very important in a college.
Creative Research – We are committed to fostering and environment where research and creative activity drive meaningful change.
- 86% of high schoolers agree that “a learning environment where students are encouraged to collaborate and conduct research across
multiple academic areas” as an important part of their ideal college.
- 81% of current students and 77% of faculty/staff indicate “a learning environment where students are encouraged to collaborate & conduct research across multiple academic areas” describes Boise State well /very well
Impacting Idaho – We are committed to serving Idahoans across all dimensions.
- 88% of the general public strongly agree Boise State has a positive impact on the surrounding community.
- 45% of current students believe engagement with the local community is a strength of Boise State.
Survey At-A-Glance
Who we talked to when developing the research behind our brand platform.