Advertising

If you are interested in working with a third-party entity to perform any advertising service, including for student recruitment purposes, review Policy 10050, Third-Party Communications and Marketing Services, and connect with us!

We understand that utilizing specialized vendors in the communications and marketing industry is sometimes necessary to promote the university brand. However, working with a party external to the university requires additional review to ensure consistent messaging and adherence to Boise State’s brand standards. This policy provides guidelines for this work. All Boise State marketing and communications professionals should read and understand this policy.

What Does the Policy Do?

• Ensures that all advertising properly portrays, promotes, and protects the University’s established brand.
• Promotes consistent university-wide messaging.
• Requires that departments and units interested in working with a third-party vendor must collaborate directly with the Office of Communications and Marketing and the University Brand Standards Committee ​prior to engaging with vendors and throughout the creative process. The Office of Communications and Marketing must approve the content and design of all advertising.