TYPOGRAPHY HIERARCHY
The hierarchy examples presented in these guidelines are a starting point for type layouts — these should not be seen as rules but guidelines.
HEADLINE
Gotham Ultra
All-caps / 50pt
Leading / 44
Tracking / 0
SUBHEADLINE
Gotham Ultra
All-caps / 24pt
Leading / 25
Tracking / 10
SUBHEADLINE 2
Gotham Ultra
All-caps / 12pt
Leading / 14
Tracking / 0
EVENT LIST
Gotham Bold
Sentence-case / 12pt
Leading / 20
Tracking / 0
CALLOUT
Gotham Black
Sentence-case / 12pt
Leading / 15
Tracking / 0
BODY
Gotham Book
Sentence-case / 10pt
Leading / 14
Tracking / 0
COLLEGE OR DEPARTMENT NAME
Gotham Ultra
All-caps / 18pt
Leading / 21
Tracking / 0
CONTACT INFORMATION
Gotham Bold
Sentence-case / 12pt
Leading / 14
Tracking / 0