Unbridled Wordmark

The Unbridled Wordmark should be presented in either the Boise State blue or white. Orange is reserved for the required Boise State logo and accent elements.

White is the preferred primary background of the Unbridled campaign. When the Unbridled Wordmark appears on a white background, it runs entirely blue.

When the Unbridled Wordmark appears on a blue background, it reverses to white entirely.

With the predominant color palette of the Unbridled campaign utilizing blue and white, the Unbridled Wordmark is to never appear on an orange background.

The Unbridled Wordmark can only appear on a light gray background. As such, it will remain blue. Dark gray backgrounds are not permitted.

The Unbridled Wordmark is not permitted on a black background. Note: Approvals may be granted for promotional items, please email heathercarlson2@boisestate.edu for guidance.

When placing the Wordmark over a photograph or video as a large element, the placement should be in an area of the photograph where there are no distracting patterns or elements and the Wordmark is clearly legible over the image. The photograph or video should be visible through the logo, instead of creating a box of color around the logo.

The University Signature Mark should not appear smaller than 2 inches wide by 0.6 inches tall in print unless space dictates smaller size, in which case care should be taken to ensure that the Mark is legible. If the space is small enough that it makes “The Campaign for Boise State University” difficult to read, contact Heather Carlson at heathercarlson2@boisestate.edu for direction.

The Unbridled Wordmark must be accompanied by a Boise State logo, specifically the one-color orange primary mark or the one-color B symbol.

The Boise State logo should always appear to the right of the Unbridled Wordmark (if appearing next to each other) so as not to be unintentionally read as “B Unbridled” or as a standalone logo near the top or bottom of the collateral.

Split Location: Boise State Primary Mark

Same Line: Boise State Primary Mark

Split Location: B Symbol

Same Line: B Symbol

What?! No way!

• The Unbridled Wordmark may not be cropped, blurred, stretched or distorted in any way. This includes the use of shadows, outlines, filters, or any other effects. Do not change the colors of the logo.
• The Unbridled Wordmark should not be altered from its original form and cannot be adapted in any way. Alterations to the logo dilute the brand.
• The Unbridled Wordmark may not be incorporated or combined with any other mark, symbol or graphic to create a new mark.
• When using the Unbridled Wordmark, it is preferred to not separate the “Unbridled” and “The Campaign for Boise State University.” These are not individual pieces that can be used independently, but instead, together make up the Unbridled Wordmark.

The alternative text description should be “Unbridled: The Campaign for Boise State University.”

There are three types of files available for download in the Unbridled Campaign for Boise State Google Drive.

EPS (Encapsulated PostScript) files are created from mathematical curves and lines that stay in focus and in proportion no matter the file size. This means there is no pixelation and a graphic will look the same at 1 inch as it does at 10 feet. These files are ideal for uses from letterhead to billboards. An EPS of your graphic should be the first thing sent when it is to be designed and printed.

• Files are resizable, print worthy, and transparent
• Require Adobe Illustrator CS2+
• Should always be used for printed files

JPG is a good file type for PowerPoint presentations and other digital applications that do not demand much of an image. Like TIFFs, JPGs are pixel-based. They are also compressed and generally have a low resolution to keep the file size low. A JPG graphic may appear acceptable on screen, however, JPGs are not recommended for printing. JPGs do not support a transparent background.

PNG is another good option for digital use. Unlike JPGs, PNGs have a transparent background. They have replaced the GIF format.

• Should be used for on-screen applications, such as Microsoft Powerpoint or digital marketing.
• Should not be used for printed documents

The Unbridled Wordmark and Boise State one-color orange marks are available in three color modes: RGB, CMYK, and PMS.

• RGB files are used for digital screens (digital ads, presentations and videos) – never for printing.
• CMYK is for four-color printing and is not always accurate when it comes to reproducing a specific brand color.
• PMS, or Pantone Matching System, solves the accuracy issues associated with CMYK. PMS is a universally recognized color scheme to which every printing press subscribes. It is often referred to as spot colors, whereas CMYK is referred to as process.