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Color Palette

The Unbridled campaign stays true to the Boise State brand by using the official Boise State color palette with a greater emphasis on using white as the primary background versus the bold royal blue or bright orange. This creates unity with enterprise branding while still standing out on its own.

Primary/Background Color

White

For Print
CMYK: 0, 0, 0, 0

For Digital
RGB: 255, 255, 255
Hex: #FFFFFF

Secondary Color

Pantone 286C

For Print
Spot color preferred
CMYK: 100, 80, 0, 12

For Digital
RGB: 0, 51, 160
Hex: #0033A0

For Embroidery
Maderia: 1134
Marathon:1253
Robinson Anton: 2302

Secondary and Accent Colors

Accent colors may be used in addition provided that they are used in small amounts (20% or less). Refer to the color breakdown below for greater detail.

Lightest Gray

CMYK: 2, 1, 2, 0 RGB: 246, 247, 249 HEX: #f6f7f9

PANTONE 2757C

CMYK: 100, 92, 31, 31 RGB: 0, 31, 96 HEX: #001f60

Color Breakdown

infographic
PRIMARY/BACKGROUND White: CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: #FFFFFF SECONDARY Pantone 286C: CMYK: 100, 80, 0, 12 RGB: 0, 51, 160 HEX: #0033A0 ACCENT Pantone 2757C: CMYK: 100, 92, 31, 31 RGB: 0, 31, 96 HEX: #001F60 Lightest Gray: CMYK: 2, 1, 2, 0 RGB: 246, 247, 249 HEX: #F6F7F9 Pantone 172C: CMYK: 0, 80, 98, 0 RGB: 214, 67, 9 HEX: #D64309

The Unbridled color palette showcasing the usage of the primary colors.