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Unbridled: The Campaign for Boise State University

Under the leadership of President Marlene Tromp, Boise State University is pursuing a bold strategic vision, our Blueprint for Success, to take our university to even greater heights of excellence. The Unbridled campaign will be key to realizing our vision to be a premier student-success-driven research university innovating for statewide and global impact.

The Unbridled Campaign for Boise State is:

  • A fundraising effort to support the Blueprint for Success (goal of $500M by 2028)
  • A multi-phased project that began in FY17, launched on October 27, 2023, and will end in 2028
  • A communication effort on behalf of every college, school, and unit at Boise State
  • A driver of institutional impact and an impetus to build the required culture and infrastructure for sustainable philanthropic and alumni engagement growth.

Learn more about how you can be a part of the Unbridled campaign in our Campaign Volunteer Handbook.

Campaign Guidelines

These campaign guidelines ensure our messaging and creative are consistent and cohesive across platforms and target audiences for the duration of the campaign. When we are all aligned on messaging priorities, voice, and design, we can create more compelling stories, better messaging strategies, and more engaging content for the wider Bronco community.

Strategic Pillars

Strategic Pillars

Campaign Video and Video Use

Campaign Video and Video Use

Narrative Direction and Assets

Narrative Direction and Assets

Visual Brand Direction and Assets

Visual Brand Direction and Assets