Out of The Blue

Guided by our brand strategy, this campaign is a rallying cry that illustrates what Blue Turf Thinking is to the Boise State community and wider Idaho audiences. “Out of The Blue” is not a tagline for the University. It’s a unifying theme that supports our goal of conveying strategic messages in a compelling way.

Check out the Out of The Blue commercial, the longer format video, or visit the campaign landing page to get an even better depiction of the campaign.

Out of the Blue: Video   Campaign Landing Page

All creative materials designed for the Out of The Blue campaign will be made exclusively by the Office of Communications and Marketing in order to maintain a consistent look and feel for the initiative.