The University Signature Mark
About the Signature Mark
The Signature Mark is singular, strong and easily identifiable. Consistent usage helps make the Signature Mark a readily recognizable, compelling symbol that audiences can identify Boise State with. The “B” symbol should not be used without the Wordmark without express approval from brand@boisestate.edu.
Boise State Logos
University employees are able to download logo files through the Google Drive links below while logged into their @boisestate.edu account. Students and outside organizations may request logo access through these same links. Please include a detailed explanation of the proposed use in the request.
Signature Mark
The preferred orientation for all materials.
Left-Aligned Mark
The left-aligned mark is good when your spacing is narrow.
Stacked Mark
The Stacked Mark is good when square formatting is needed.
Stacked Left-Aligned Mark
Best for small spaces like mobile ads and large spaces where text needs to be larger for easy reading.
“B” Symbol without Wordmark
The B symbol may not be used on its own without approval from the Brand Committee.
Athletics Mark
Bronco Logo
The Bronco logo is the identifying mark for Boise State University’s athletic programs. No use of the Bronco logo other than by the Department of Athletics is allowed without prior permission from the Director of Trademark Licensing and Enforcement. Additionally, the use of the Bronco logo for commercial purposes is strictly licensed and monitored. Please visit the Office of Trademark Licensing and Enforcement website for more information.
Use of horse images
No images of horses may be used as secondary logos or as marketing symbols, for any departments, whether Athletics or Institutional. Such use could dilute the strength and value of the spirit mark — the Boise State Bronco. Uses of photographs of the horse statues from campus may be a good substitute for marketing materials if “bronco horse” imagery is needed.
There are some caricatures of Boise State Athletics’ mascot, Buster Bronco, which are approved for use as designs on merchandise, or for use by Student Clubs. Limited Buster caricatures may be permitted for merchandise that is created by licensees for retail sales, for example, on children’s clothes. For more information or approval on designs, contact the Trademark Licensing and Enforcement department. To request an appearance by Buster at an event or other function, contact the Boise State Athletics Spirit Squad.
University Seal
The university seal, designed in 1968, features Boise’s natural environment and includes the university name and the Latin phrase “Splendor Sine Occasu” which translates as “Splendor Without End.”
As the official imprimatur of the university, the university seal is reserved for use on formal and official documents, such as diplomas, certificates, legal documents and seals, resolutions and plaques. The seal is also used as a watermark on the university’s stationery. The seal is the legal signature of the university. It must not be altered in any way.
The seal may not be used as an identifier for the University. It is not to be used on letterhead (other than as a watermark or by the President’s Office), envelopes, business cards, web pages or general publications. Use of the seal is reserved for diplomas and other graduation items. Permission for use of the university seal must be obtained from the Director of Trademark Licensing and Enforcement, with final approval from the President’s Office.
Secondary Logos and Endorsed Identities
Most secondary logos, such as individual logos for departments, programs or centers, are prohibited because they reduce the impact and effectiveness of the university’s brand identity. Academic and administrative departments, colleges, schools, centers, programs and other units should use a companion mark for their logo.
A few exceptions have specific business reasons to have an alternative logo, such as Taco Bell Arena and the Morrison Center for the Performing Arts. Any other secondary logos/endorsed identities require approval for such dispensation from the Brand Committee (brand@boisestate.edu).
Describing Logos and Marks
To meet accessibility requirements for digital content, logo and signature marks must contain an appropriate alternative text description. For more details on describing Logos and Marks see Alternative Text Descriptions on Logo Usage Guidelines.
Trademark Notice
Use of Boise State University’s name, logo, college colors and other marks without appropriate license or permission is strictly prohibited.
Any use of the Boise State name, trademarks or any other indicia, on goods and merchandise, whether promotional or for resale, or in association with third-party services requires approval from the Trademark Licensing and Enforcement office.