How to Get People to Choose What You're Selling Using the Power of Instinct

Human beings are unpersuadable. That’s because the traditional approach to persuasion clashes with the conscious mind. Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane reveals that traditional persuasion tactics fall short in growing a brand, business, or social movement. In this illuminating webinar, Zane shatters conventional wisdom, showing readers how to bypass the conscious mind to scale brands and businesses faster in the hidden brain. Whether you’re steering a Fortune 100 company or launching a tech startup,  Zane provides a new playbook of practical, science-backed rules that help accelerate your success and topline growth in any endeavor. It’s time for a new playbook: one that works with the mind instead of against it.

About the author: Leslie Zane is an award-winning marketer, TEDx speaker, and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Like many pioneers, Zane’s ideas were dismissed early on. In 1995, she founded Triggers®, a CMO advisory and the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions. An alumna of Yale, Harvard Business School, and Bain & Company, Zane is a recipient of the Congressional Women of Distinction and the Ogilvy Award. In 2021, she coined the term “Covid-stasis,” forecasting the pandemic’s lasting psychological and behavioral effects. Zane has been published in prestigious publications, including Knowledge@Wharton, Harvard Business Review, World Economic Forum, Newsweek, and Ad Age. Zane is a board member of El Centro Hispano, the leading non-profit empowering Hispanic immigrants with skills to thrive in the United States.

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